🧭At the Center

Revealing the patterns shaping sports, culture, and capital.

Helping you navigate the modern cultural economy and learn the playbooks defining the industry.

Free · Every other Friday · Unsubscribe anytime

TRUSTED BY INDUSTRY LEADERS

Biweekly · 10-20 minutes

EVERY PUBLICATION FOLLOWS A STRUCTURE DESIGNED TO MAKE YOU BETTER

01.

Recognition

Revealing one pattern hiding in plain sight

02.

Repetition

How this pattern repeats across domains and history

03.

Application

How this pattern applies to modern sports, culture, and capital

04.

Key Takeaway

How to apply this pattern to what you are building

PUBLICATIONS

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Flagship biweekly essays exploring the deeper patterns shaping the modern cultural economy

Publication

🧭 Monopoly

Part I: the hold sports have over us, and the forces converging to deepen it

Matthew Jester

•

Jul 31, 2026

Publication

🧭 Born Into It

The FIFA World Cup monetizes an identity you didn't choose

Matthew Jester

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Jul 17, 2026

Publication

🧭 95 Theses

Part IV: the NCAA is the Catholic Church, and Martin Luther is here

Matthew Jester

•

Jul 3, 2026

Publication

🧭 The Fall of Man

Part III: the Serpent in the Garden strikes the NCAA's heel

Matthew Jester

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Jun 19, 2026

COLLEGIATE ATHLETICS

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A four-part essay series on the NCAA and current state of collegiate athletics

College Athletics

May 22, 2026

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22 min read

🧭 The Wild West

Part I: the complete history of the NCAA

Matthew Jester

College Athletics

Jun 5, 2026

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22 min read

🧭 Icarus Falling

Part II: the broken economics of the NCAA

Matthew Jester

College Athletics

Jun 19, 2026

•

21 min read

🧭 The Fall of Man

Part III: the Serpent in the Garden strikes the NCAA's heel

Matthew Jester

College Athletics

Jul 3, 2026

•

20 min read

🧭 95 Theses

Part IV: the NCAA is the Catholic Church, and Martin Luther is here

Matthew Jester

EVOLUTION

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A four-part essay series on the evolution of sports as an asset class

Evolution

Jul 31, 2026

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12 min read

🧭 Monopoly

Part I: the hold sports have over us, and the forces converging to deepen it

Matthew Jester

PODCASTS

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All-In style sports business riffs with Brent Peus Jr. and Dominyck Bullard

Matthew Jester

I invest in and build cultural capital assets across sports, media, and entertainment as a partner at CNC Partners, working alongside institutional partners to source, structure, and scale the ecosystem's most consequential opportunities. Former NFL athlete and graduate of Princeton University. Texas-native.

SHARPEN YOUR PATTERN RECOGNITION, EVERY OTHER FRIDAY

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